Silvia Oton ─ Associate Creative Director




Silvia Oton ─ Associate Creative Director





Starring Bars
- Heineken





LEPUB MILAN

Bars worldwide are struggling to make ends meet. In the meantime, Heineken makes hundreds of commercials. Commercials that happen at... bars.

Introducing: Starring Bars – a global initiative to film all Heineken commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility.

But why stop there? These bars are ready to star in movies, shows and more. To make this happen, we’ve created a global location catalogue of Heineken bars from around the world to pitch to directors and production houses. Check it out at: starringbars.com




































© SILVIA OTON / 2025