Silvia Oton ─ Associate Creative Director




Silvia Oton ─ Associate Creative Director





Wherever It Takes You - Tinder



LEPUB MILAN

79% of Gen Z suffer from dating burnout.
Not a shocker, since dating apps have become all about “finding the one.”

We needed to release Gen Z from the pressure of a romantic outcome, and give them a new reason to go on Tinder. So we said: What if a swipe could take you beyond love, to something even more exciting and life-changing?

We launched our platform, Wherever It Takes You, and inspired people with unbelievable real stories that started with a swipe — like the German DJ duo, Brutalismus 3000.










© SILVIA OTON / 2025