“Love”
by Orange
COMUNICA + A
The never-ending debate about technology: is it our ally or our enemy?
The never-ending debate about technology: is it our ally or our enemy?
The French telecom Orange decided to give answers to that question with “A Love use of Technology”.
When I jumped into this project, there was a challenge on the table: starting conversations on social media around a responsible use of technology. So we decided to conduct social experiments, starring real people who reached real conclusions. I worked on 14 of them, but the following 3 made it to the Spanish news.
VIDEOCASE
GROOMING
HATE ON SOCIAL MEDIA
VIRAL CHALLENGES
Youtube Ads Leaderboard
(2017)
Plata Medios - Festival El Sol (2018)
Gran Premio Mejor Campaña - El Chupete: Festival de Comunicación Infantil (2019)
Oro Branded Content - El Chupete: Festival de Comunicación Infantil (2019)
This campaign had millions of views and impacts in Spain.
But as it was my first job in advertising, I only cared about one: my mum’s.
© SILVIA OTON / 2022