For a Love use
of Technology - Orange

DENTSU SPAIN

The never-ending debate about technology: is it our ally or our enemy?

The French telecom Orange decided to give answers to that question with “A Love use of Technology”.

When I jumped into this project, there was a challenge on the table: starting conversations on social media around a responsible use of technology. So we decided to conduct social experiments, starring real people who reached real conclusions. I worked on 14 of them, but the following 3 made it to the Spanish news.

︎ SILVIA OTUNES PLAYLIST

LET’S CHAT ︎

HOME ︎︎︎

Silvia Oton ─ Associate Creative Director

︎ SILVIA OTUNES PLAYLIST

LET’S CHAT ︎

Silvia Oton ─ Associate Creative Director

For a Love use
of Technology - Orange

GROOMING

HATE ON SOCIAL MEDIA

VIRAL CHALLENGES

︎ SILVIA OTUNES PLAYLIST

LET’S CHAT ︎

HOME ︎︎︎

Silvia Oton ─ Associate Creative Director

︎ SILVIA OTUNES PLAYLIST

LET’S CHAT ︎

Silvia Oton ─ Associate Creative Director

For a Love use of Technology - Orange

GROOMING

HATE ON SOCIAL MEDIA

VIRAL CHALLENGES

For a Love use
of Technology - Orange