Your belly
on your side - Activia
VML MADRID
Let’s be honest: gut health is not a priority for most people. And probiotibs? Not the sexiest topic. So, we decided to shake things up a bit. Instead of the usual health talk, we gave our audience an aspirational reason to care. Like... inventing a yoga pose, maybe?
Let’s be honest: gut health is not a priority for most people. And probiotibs? Not the sexiest topic. So, we decided to shake things up a bit. Instead of the usual health talk, we gave our audience an aspirational reason to care. Like... inventing a yoga pose, maybe?
Our global platform “When your belly is on your side, the rest follows” was launched in Russia, and other countries like Spain and France, followed.
Video transcript
When your belly is on your side, they name a yoga position after you.
Wait, what?
Yeah, because you feel full of life. And you’re ready to seize the spring.
And you’re up for a run again. Way to go, girl!
And you play fetch with your dog. Good boy!
But, ooops. You lose sight of it.
And then: BOOM!
You accidentally impress a yoga class with your pose.
And they follow you.
And your pose even reaches the other side of the world!
