Silvia Oton ─ Associate Creative Director




Not a selfie - Federopticos


VML MADRID

Only 59.4% of the Spanish population has their eyesight checked at least once every two years 👀


They’d rather hold their phone at arm’s length to read something than visit an optician. So we did a reality check and showed them how funny that actually looks.









© SILVIA OTON / 2022