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	<title>Silvia Oton — Creative Director</title>
	<link>https://silviaistyping.com</link>
	<description>Silvia Oton — Creative Director</description>
	<pubDate>Fri, 10 Apr 2026 13:14:27 +0000</pubDate>
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		<title>Reading 1</title>
				
		<link>https://silviaistyping.com/Reading-1</link>

		<pubDate>Thu, 11 Nov 2021 15:39:17 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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This paragraph doesn’t bite.
	Hey, stranger.My name is Silvia Oton Gonzalez. Exactly. Silvia OG. Imagine the pressure of having that name for someone who can’t seem to get rid of the imposter syndrome. 
 I love carrying books around that I never have time to read, intended puns, and craft beer. I hate WhatsApp voice notes, devil advocates, and having a celebrity’s name at the tip of my tongue for too long.


















When I was a teenager, my father used to say I’d make a good lawyer because I
had “objections” to everything. I finally chose advertising just to contradict
him once more.



I
started
my career at Dentsu Spain, working mainly for the telecom Orange. Then, I joined VML Madrid, where I worked for&#38;nbsp;PepsiCo and Danone. I transferred to VML Milan, and after one year, I got the opportunity to join LePub, where I’m currently working for brands like Netflix, Tinder and Heineken.

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		<title>Reading 1 copy copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy-copy</link>

		<pubDate>Wed, 17 Nov 2021 16:38:25 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

	

Creative Thingies


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		<title>Reading 1 copy copy</title>
				
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		<pubDate>Fri, 10 Apr 2026 06:33:21 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

	The Pub 
That Refused To Die - Heineken


	LEPUB MILAN
There’s a saying in Irish: “Is treise an dúil ná an bás.” It means “desire is stronger than death,” and nowhere is this truer than in the village of Kilteely. When their last pub neared its final breath, they weren’t just losing a place to drink, but the beating heart of their community.

The Pub That Refused to Die is a documentary about the 26 locals who took over their last pub with zero hospitality experience, and a little help from Heineken behind the scenes. This deeply human film is about loss, resilience, and the strange things people do when something they love is under threat. Brought to life by director Gar O’Rourke’s, it tells the story of a small village facing an unsettling question: what happens when the last place to gather disappears?




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		<title>Reading 1 copy copy copy copy copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy-copy-copy-copy-copy</link>

		<pubDate>Fri, 10 Apr 2026 13:14:27 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

N E X T&#38;nbsp; P R O J E C T&#38;nbsp;︎︎︎


Ahhhhh
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		<title>Reading 1 copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy</link>

		<pubDate>Tue, 16 Nov 2021 15:05:29 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

	Wherever It Takes You - Tinder


	LEPUB MILAN
79% of Gen Z experience dating burnout. Not finding “the one” feels like failure.&#38;nbsp;
To release Gen Z from the pressure of “happily ever after”, we showed them that a swipe can take them literally wherever. Like, you know, becoming a techno band. Or YouTubers with millions of followers. Or a famous football power couple. True story.tindertruestories.com&#38;nbsp;


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		<title>Reading 1 copy copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy-copy</link>

		<pubDate>Tue, 16 Nov 2021 15:06:38 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>












 
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	<item>
		<title>Reading 1 copy copy copy copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy-copy-copy-copy</link>

		<pubDate>Wed, 17 Nov 2021 18:22:25 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

N E X T&#38;nbsp; P R O J E C T&#38;nbsp;︎︎︎


For voice note haters
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		<title>Reading 1 copy copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy-copy</link>

		<pubDate>Wed, 17 Nov 2021 13:00:09 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

	Starring Bars
- Heineken




	
LEPUB MILAN

Heineken relies on bars to keep the beer flowing, but many are struggling around the world. 
At the same time, the Heineken Company produces over 400 commercials and branded content pieces each year. And where do they take place? In bars.


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		<title>Reading 1 copy copy copy</title>
				
		<link>https://silviaistyping.com/Reading-1-copy-copy-copy</link>

		<pubDate>Fri, 05 May 2023 12:31:39 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>


























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		<title>FOOTER</title>
				
		<link>https://silviaistyping.com/FOOTER-1</link>

		<pubDate>Wed, 17 Nov 2021 18:13:40 +0000</pubDate>

		<dc:creator>Silvia Oton — Creative Director</dc:creator>

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		<description>

&#38;nbsp;N E X T&#38;nbsp; P R O J E C T&#38;nbsp;︎︎︎

Wherever It Takes You
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