Wherever it takes you - Tinder
LEPUB MILAN
It starts with a swipe—or, in this case, with a pitch. The challenge: giving European Gen Z a reason to go on Tinder. We realized that while dating apps in the US are all about the pursuit of “the one,” in Europe, people turn to dating apps for many other reasons:
Not to find your other half, but to discover what makes you whole. Not to become a couple, but to become your own person. Not for date nights, but for life adventures.
To take the pressure off Gen Z from achieving a romantic outcome, we launched our platform: Wherever It Takes You - It Starts With a Swipe.
And we partnered up with real individuals who accomplished great milestones through Tinder, starting with the German DJ duo Brutalismus 3000.
And there are more to come.
© SILVIA OTON / 2025